Switching Employees On: Using Video to Entertain, Engage, and Educate

By DrScott – Posted on February 27, 2014 on www.compassphs.com

Second in the Switching Employees On: Using Video to Entertain, Engage, and Educate Series

Heart disease is the #1 killer of Americans. The problem is that we often “feel fine” until it is too late – 50% of men and 66% of women die the first time they feel chest pain, according to the American Heart Association. To “turn the elephant” toward a new path away from unnecessary heart attacks and strokes to a long vital life requires creative interventions. In this video all three principles from Switch, How to Change Things When Change is Hard by Dan and Chip Health are addressed.

  1. The rider is directed to “get your biometrics and screening done even though you feel fine”.
  2. The elephant is motivated because “wonderful people who ‘felt fine’ did not get to be there for their spouse and children”.
  3. The path to better care is made clear by “contacting your Health Pro if you do not know what tests are recommended for you, or you need a high quality doctor.”

Using this and other tools this employer has been able to increase annual physicals among its insured members over time. Watch the video here

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