By DrScott – Posted on February 27, 2014 on www.compassphs.com
Second in the Switching Employees On: Using Video to Entertain, Engage, and Educate Series
Heart disease is the #1 killer of Americans. The problem is that we often “feel fine” until it is too late – 50% of men and 66% of women die the first time they feel chest pain, according to the American Heart Association. To “turn the elephant” toward a new path away from unnecessary heart attacks and strokes to a long vital life requires creative interventions. In this video all three principles from Switch, How to Change Things When Change is Hard by Dan and Chip Health are addressed.
- The rider is directed to “get your biometrics and screening done even though you feel fine”.
- The elephant is motivated because “wonderful people who ‘felt fine’ did not get to be there for their spouse and children”.
- The path to better care is made clear by “contacting your Health Pro if you do not know what tests are recommended for you, or you need a high quality doctor.”
Using this and other tools this employer has been able to increase annual physicals among its insured members over time. Watch the video here
