Switching Employees On: Using Video to Entertain, Engage, and Educate

By DrScott – Posted on February 25, 2014 on www.compassphs.com

First in the series on Switching Employees On: Using Video to Entertain, Engage, and Educate Series

Engaging and activating employees challenges every company. Creating videos has become less expensive and can be a very effective way to communicate change to employees. Chip and Dan Heath in Switch, How to Change Things When Change is Hard, point out the need for three major principles to be honored (see previous blogs). The rider must be directed, the elephant must be motivated, and the path must be clear. In this video two of the three major principles outlined in Switch are used – directing the rider on exactly what to do, and laying out a new, simple, clear, and more convenient path. Thus the chance of “turning the elephant” from expensive, lower value care to higher value healthcare is increased. Click here to see the video.

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